138: Knowing your Entrepreneurial Archetype is the Key to Success

On this episode of Silicon Valley Insider (#SVIN), Keith Koo’s guests are Jonathan Littman and Susanna Camp, co-authors of their new book: “The Entrepreneur’s Faces: How Makers, Visionaries and Outsiders Succeed”

Jonathan and Susanna share with Keith the story behind “the why” of writing their book which is that entrepreneurs come in 10 different archetypes. With the pandemic being seen as a “black swan” event, many people are pivoting in their fields of work and careers. For those that are stuck and are trying to find whether they have what it takes to be an entrepreneur, this book was meant to help them discover what their entrepreneurial archetype is.

Throughout the show, Jonathan and Susanna give examples of the different archetypes by highlighting ten very successful entrepreneurs from around the globe and who each have a unique journey. Find out what it means to be an “accidental”, “evangelist”, “guardian” and how understanding which of the ten you are will make you a better entrepreneur.

More about Jonathan Littman and Susanna Camp:

Before their collaboration, Jonathan and Susanna were each known as experts in their fields. Jonathan is an award-winning journalist and author having worked for Ziff/Davis, Random House, and Yahoo Sports before starting Smartup.Life, a hub for innovation. Jonathan has also co-authored books with IDEO including the two best sellers: “The Art of Innovation” and the “Ten Faces of Innovation” with Tom Kelly.  Susanna has worked for Wired Magazine, PC World and Outside Magazine and is now Editor-in-Chief at Smartup.Life.


Subscribe and Download to “Silicon Valley Insider” to find out more: